Friday, March 25, 2011

Basel World 2011: Seiko Premier Collection

The 2011 SEIKO Premier collection.
A new look, a new mechanical movement and a perpetual appeal.

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times,
but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier.

A new look
For 2011, the collection offers a new interpretation of this classic and modern duality. The cases are slightly more rounded, the dials are more textured, the crowns are new and the bracelet links are slightly smaller, to give a softer fit on the wrist. The change from 2010 is subtle, but evident at first glance. The new Premier is more classic in its look and softer in its feel.





A new movement
For 2011, a new automatic movement has been created for Premier. It is a 24-jewel 21,600 vph* caliber with a power reserve of 41 hours. The heart of the movement with its gold plated balance wheel is visible through the dial at the nine o’clock position, and the whole movement, with its specially engraved rotor, can be seen through the case back. The three time-of-day hands are complemented by a 24-hour
hand set into a subdial at the 11 o’clock position. The movement is both automatic and hand-winding. This new caliber 4R39 is an important addition to SEIKO’s suite of mechanical movements and will become a mainstay of the Premier collection in the coming years.
* vibrations per hour
Ref. RLS1103-04




Kinetic Perpetual.
The SEIKO 130th Anniversary Commemorative Edition
A study in black.



The women’s Premier collection.
Softer lines and a new more elegant bracelet.



A perpetual appeal
At the very center of the Premier collection is SEIKO’s unique and hugely successful Kinetic Perpetual collection. The remarkable 7D caliber not only offers a Perpetual Calendar correct until February 2100, but it features SEIKO’s unique Kinetic Auto-Relay function. When not on the wrist for 24 hours, it goes to ‘sleep’ for up to four years, and when worn again, the hands automatically re-set to the correct time. The calendar, meanwhile, will have been correct throughout. Six new models are launched this year in this collection, one of which is a striking all-black creation made in celebration of the 130th anniversary of SEIKO. With a pure, clean black dial, a black hard-coated case and black leather strap, this watch makes a dramatic statement worthy of such an anniversary.

The Premier Collection for 2011
There are no less than 16 new watches in the 2011 Premier collection including five handsome new creations for women, two of which are presented with mother-of-pearl dials and all of which have the refined elegance that has always been, and always will be, the hallmark of Premier. The whole collection is to be released during the summer of 2011, and will make its mark as the latest embodiment of the Premier idea, a modern expression of a classical inspiration.


Specifications:
Automatic with 24-hour indicator
Caliber 4R39
Automatic with manual winding capability
Hour, minute and second hands
24-hour indicator
Power reserve: 41 hours
21,600 vibrations per hour
24 jewels
Movement diameter: 27.4 mm, thickness: 4.7 mm
Case: Stainless steel
See-through case back
Band: Stainless steel with three-fold clasp with push button release (SSA021 / 023 / 024)
Leather strap with stainless steel clasp with push button release (SSA021-2 / 023-2)
Glass: Sapphire crystal
Water resistance: 10 bar
Magnetic resistance: 4800 A/m
Approximate recommended retail price in Europe: Euro 540 – 590
Kinetic Perpetual
Caliber 7D48
Case: Stainless steel
Band: Stainless steel with three-fold clasp with push button release (SNP039 / 041-1 / 042)
Leather strap with stainless steel clasp with push button release (SNP041-2 / 044)
Glass: Sapphire crystal
Water resistance: 10 bar
Approximate recommended retail price in Europe: Euro 720 - 790
Kinetic Perpetual – SEIKO 130th Anniversary Commemorative Edition
Ref. SNP045
Caliber 7D48
Case: Stainless steel with black hard coating
Band: Leather strap with stainless steel clasp with push button release
Glass: Sapphire crystal with anti-reflective coating
Water resistance: 10 bar
Approximate recommended retail price in Europe: Euro 840
Women’s Calendar
Caliber 7N82
Case: Stainless steel (SXDE01 / E01-2 / E02)
Stainless steel with mother-of-pearl dial (SXDE04 / E05)
Band: Stainless steel with three-fold clasp with push button release (SXDE01 / E02 / E04)
Leather strap with stainless steel clasp with push button release (SXDE01-2 / E05)
Glass: Sapphire crystal
Water resistance: 10 b
Approximate recommended retail price in Europe: Euro 300 – 390
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