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Wednesday, May 11, 2011

Seiko JDM Discontinuations Continue

A reader sent in a note that the "Land Monster" models have been discontinued.  These are SARB047, SARB048 and SARB048.  These models were released a couple of years ago and were basically the case and bracelet of the regular Monster with a 6R15 caliber inside and a land oriented hand, dial and compass bezel.



Also hearing rumors that the green dialed SARB017 Alpinist is on its last legs.  At least that one has been around for a while longer.

All these discontinuations don't bother me so much as the lack of replacements does.  Hopefully some new models will be introduced in the next few months.

I wonder if all these changes have been planned or if the events associated with the earthquake have accelerated the decision making.

1 comment:

JapanWatchConnection said...

I think Seiko Japan is getting rid of of slow/poor selling models regardless of how long or not they have been on the market. I think it is a fine approach to thin the product portfolio but don't do at the expense of other more successful/popular models.

I am pretty sure also that the earthquake's aftermath has been playing a key role in all of these decisions. We do know some Seiko production facilities sustained damage and without factory equipment to produce the watches (And not knowing the extent of the damages) Seiko is likely deciding to prematurely end the life cycles of certain watches and switch that production capacity to better selling models.

This is, of course, a guess on my part.