Thursday, May 12, 2011

More "Casualties" Arising from Seiko's Latest Product Consolidation Efforts

Yesterday I was perusing the official Seiko Japan web page ( and while checking out the mechanical watches under the "Brightz Phoenix" lineup, I discovered that the pair of 8L35 powered 200m divers (Models SAGQ005 & SAGQ007 respectively) are suddenly missing from the product catalog. My hunch is that these models did not sell well upon their 2010 introduction at Basel World (And to much fanfare in part of Seiko executives at the time). While I never had the pleasure to handle one it seems to me they looked a bit too generic given their $2K+ price tag. They actually have a strong resemblance to the now popular 7S26 powered Seiko divers nicknamed "Stargate".

Also, don't doubt for a minute that the unfortunate early March earthquake events in Japan are playing a key role in the product "Axing" frenzy at Seiko during the past month or so.

I don't foresee direct replacements for these Brightz Phoenix 8L35 mechanical divers. The only "survivors" so equipped with the 8L35 are the ever popular and now over a decade old Seiko Prospex Marine Master 300m watch and the Brightz Phoenix 8L35 "Dress" versions under model numbers SAGQ001 and 003.

Finally, it is important to clarify that the SAGQ007 was a limited edition version of 500 pieces.

Yeoman Blog is a big fan of these watches and he added the SAGQ007 as recently as last December. Excellent review with photos here.

Promotional video of the Brightz Phoenix divers:

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