Back in December 2010, Seiko launched a new global site dedicated to showcase their 4 core watch technologies (Spring Drive, Kinetic, Solar and Mechanical) with an emphasis on the environment and how these fine watchmaking technologies help to reduce and/or eliminate harmful waste and thus promote a more "green" approach to the earth in terms of overall energy consumption.
Here is an excerpt:
The secret of fine watchmaking lies not only in precision time measurement but also in extending the duration of that precision over as long a period as possible. A great watch should have the maximum possible power reserve or should convert the maximum amount of energy from light or movement into the power to run the mechanism. SEIKO leads the world in energy-efficient watchmaking in all its forms, mechanical, quartz, solar, Kinetic and Spring Drive. Examples? SEIKO’s 2010 Quartz Astron uses 2.5% of the power needed to run its famous 1969 predecessor and the IC in the Spring Drive regulator uses just 0.25 nano watts; if every single human being on Earth wore a Spring Drive watch, the total power required would be the same as just one 150 watt light bulb!
Also as part of Seiko's clean energy initiative they are proud to sponsor "Icare 2" and its pilot Klaus Olhmann (Pictured above) flying the world's most advanced solar powered glider plane that can take off on its own power with no assistance needed whatsoever.
Be sure to check the in-flight video of the Icare 2 glider here.
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